Know the Truth

Truth

Fact: Opioid dependence can happen after just five days.

Know the truth. Spread the truth.

Watch Rebekkah’s story below.



Press
Adweek An Opioid Addict’s Three-Day Detox Was Streamed to an NYC Video Display
Ad AgeA heroin addict spends five straights days detoxing on camera in Truth’s latest campaign
Fast CompanyThis woman’s three-day opioid detox was broadcast on a NYC street corner
SHOOTonlineThe Best Work You May Never See: 72andSunny, Director Tucker Walsh Put Viewers In Opioid “Treatment Box” For Truth Initiative
The DrumWoman puts her opioid withdrawal on public display to bring attention to addiction

Tucker is an Emmy Award-winning documentary director. His background in photojournalism provides him with a unique cinematic vision centered on authenticity. His ability to work intimately with his subjects builds their trust, giving them the comfort to open up on camera. Tucker’s vivid imagery and dynamic edits bring viewers on a visceral and emotional journey, allowing them to experience life through the eyes of his subjects. In 2019, Tucker won an Emmy Award for “Treatment Box” with the Truth Initiative which brings viewers face-to-face with a real-life opioid detox in front of a live audience.

In 2018, Tucker collected over 80+ awards for another project tackling the opioid crisis with the National Safety Council, including six Cannes Lions, two AICP Next Awards, four D&AD Pencils, and eight Cubes at the ADC Awards.

He has directed films for many of the most iconic brands and collaborated with some of the world’s leading thinkers and doers, including former Vice President Al Gore, supermodel Karlie Kloss, CEO & actress Jessica Alba, and soccer superstar Lionel Messi.

Before joining the director roster at m ss ng p eces, Tucker worked with the award-winning team at MediaStorm, editing content for “A Darkness Visible: Afghanistan”, which was nominated for an Emmy. Tucker has also shot and produced over 30 films for The Washington Post. He earned his BFA in Photojournalism from the Corcoran College of Art + Design in Washington, D.C.

Selected Press + Awards:

Cannes – 3 Gold Lions, 1 Silver Lion, 2 Bronze Lions for Prescribed to Death

One Show – 2 Golds, 1 Silver, 2 Bronzes, 5 Merits for Prescribed to Death

ADC Awards – 1 Gold, 5 Silver, 1 Bronze for Prescribed to Death

Little Black Book - adidas Spreads Sporting Creativity with the Help of Female Athletes

Fast Company - Adidas's New Short Film Series Celebrates the Creativity of Women

AdWeek - GE: Drop Science

Creativity - Pick of the Day

Fast Company - How Matthew Dear Created His New Track Out of GE Machines

Cannes - Gold Clio, Silver and Bronze for Delta Innovation Class