Shot on two iPhones in split-screen, Yung Jake’s music video ‘BOTH feat. Charlie Heat’ was released on Snapchat for you to view with a friend, i.e. you would follow Yung Jake on Snapchat and then get a friend with a phone to follow Jake’s second account. By both pressing play at the same time, together you would unroll BOTH in its doubletake glory. This social-media-made-social-event was totally unique and the first of its kind. As he told Nylon, BOTH finds its home on the inherently ephemeral Snapchat for its “shot in the moment vibe”. Overtly playing with Hpnotiq placement and his own digital deftness, Yung Jake’s BOTH is laced with his signature swag no matter how you view it.


Paste MagazineYou’ll Need Two iPhones to Watch Yung Jake’s Latest Video
ComplexYung Jake New Song Premiere ‘Both’
The FaderYung Jake Snapchat
NylonAn iMessage Interview with Yung Jake


Webby Awards – NOMINEE – Social: Experimental & Innovation
FWAMobile of the Day

‘Born on the internet in 2001’, Yung Jake is a viral-prone creative innovator, mixing wildly immersive digital art with rap.

Via the paint-with-emojis site, Yung Jake created celebrity portraits that not only exploded across the web with retweets in the thousands – featured by MTV, People, and Time – but also inspired a Pepsi ad directed by Yung Jake himself.

He has since taken the art world by storm, with work that’s been reposted endlessly online and featured live by MOCA. In collaboration with the Ace Hotel, Yung Jake took over a billboard in downtown LA for Dear DTLA, and his projects Datamosh, Look and Both have taken digital experience to a whole new level., his browser-bending hip hop video project with Vince McKelvie, was shown at Sundance’s New Frontier Exhibition in 2013 along with his augmented reality app AugMented Real. Always imaginative and at times wonderfully irreverent, Yung Jake continues to devise content based on his radical visions for brands and artists.

Huffington Post - Meet Yung Jake, The Art World's Favorite Rapper
MTV - Art + Rap + The Internet = Yung Jake
LA Weekly - Yung Jake, A Recent CalArts Grad, Could Be the Breakout Art Star of Sundance
Spin - Yung Jake, Video Prankster and Meta-Rapper, Turns the Hustle into Art
ArtNet News - Meet Yung Jake, Rapper and New Media Art Sensation
Time - These Incredibly Realistic Celebrity Portraits Were Made Entirely With Emoji
BBC - Emoji portraits: the man making art out of symbols
The Guardian - A portrait of Larry David made from emojis – stylewatch
BuzzFeed Life - You Won’t Believe What This Taylor Swift Portrait Is Made Out Of
Complex - Los Angeles-Based Artist Yung Jake Opens His "New" Solo Exhibition at Steve Turner Contemporary
Complex - The Best Art Exhibitions to See This Month
Refinery 29 - 30 Under 30