Dos Equis

Jordan Fish and Patrick Sherman teamed up with Havas and VR pioneer Felix & Paul Studios to give fans the chance to help The Most Interesting Man in the World find his “little black book.” The interactive film uses Interlude technology and allows viewers to make seamless choices leading to a number of mysterious characters and potential endings. Choosing the right path through the mansion can also lead to winning a trip to New Orleans for  the real annual Dos Equis Masquerade.

As the coveted guest of honor, the viewer sits on a chair in the Most Interesting Man’s salon as a stream of memorable guests–dancers, models, acrobats, a magician, and the man himself–stop by to mingle. The sense of presence the viewer has is extreme. Spoiler alert: when a leopard walks into the room, it’s easy to recoil in fear. When a dancer sits down on a nearby ottoman, you can nearly feel the shifting of the furniture stuffing below as she lunges toward you.

Dos Equis Interactive Masquerade


Tapping into the latest innovative technology, Patrick and Felix & Paul Studios also created one-of-a-kind, truly cinematic virtual reality experience that will be shared in bars and Masquerade parties across the U.S. This 3D live-action VR experience will allow fans to don an Oculus Rift headset and enter into a virtual Masquerade as The Most Interesting Man’s guest of honor, encountering the unexpected and unusual.

Live action VR is truly a new form of cinema, and requires a completely new approach, in addition to groundbreaking technology. VR means you are not working with linear time, but rather with time and space.

The interactive film garnered much press and recognition, including two 2015 Webby Awards.

Dos Equis Masquerade 360 Video


Directors – Interactive film: Patrick Sherman, Jordan Fish
Directors – Virtual Reality: Patrick Sherman, Félix Lajeunesse, Paul Raphael
VR Post-Production and Camera Technology: Felix & Paul Studios
Agency: Havas Worldwide


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Webby Winner 2015 Food & Beverage