True Fan Jukebox

Spotify

For the Spotify House at SXSW, Party NY helped Spotify reinvent the jukebox. Instead of accepting money, the True Fan Jukebox uses a custom image recognition system to identify the band t-shirt you are wearing, and plays music from that band using Spotify.

CREDITS
Client: Spotify
Agency: Party NY
Executive Creative Director: Massashi Kawamura
Creative & Technical Director: Jamie Carreiro
Producers: Sachie Aihara & Kimihiro Takano
Technical Director: Qanta Shimizu
Fabrication: 11th Street Workshop

PRESS
CreativitySpotify’s Jukebox Will Play Your Favorite Tracks Off Your T-Shirt
Ads Of The World Spotify: True Fan Jukebox
The Music AU Spotify’s True Fan Jukebox Turns Your Favourite Band T-Shirt Into Playlist Requests