The series of short, power-packed videos is called “I’m Here to Create,” and is a part of the Sport16 initiative. The commercials have aired globally, with 15-and 30-second spots in over 50 countries, during popular events like the Grammys and the Oscars. Each spot profiles a different female sports icon, from DJ Hannah Bronfman to celebrity trainer Nicole Winhoffer. The women discuss their creative moments while engaging in various activities, from meditating to mothering.
Tucker Walsh teamed up with Adidas and 72andSunny to highlight the women who are reshaping sport through creativity. The spots are a fun peek into the worlds of these women, and tell authentic stories from their lives. From professional athletes like Candace Parker and Caroline Wozniacki, to fitness influencers like Robin Arzon and even supermodel Karlie Kloss, these Creators are defying conventions, tackling challenges and expressing themselves as they use creativity to take their game to the next level.