Jordan Fish and Patrick Sherman teamed up with Havas and VR pioneer Felix & Paul Studios to give fans the chance to help The Most Interesting Man in the World find his “little black book.” The interactive film uses Interlude technology and allows viewers to make seamless choices leading to a number of mysterious characters and potential endings. Choosing the right path through the mansion can also lead to winning a trip to New Orleans for the real annual Dos Equis Masquerade.
As the coveted guest of honor, the viewer sits on a chair in the Most Interesting Man’s salon as a stream of memorable guests–dancers, models, acrobats, a magician, and the man himself–stop by to mingle. The sense of presence the viewer has is extreme. Spoiler alert: when a leopard walks into the room, it’s easy to recoil in fear. When a dancer sits down on a nearby ottoman, you can nearly feel the shifting of the furniture stuffing below as she lunges toward you.