Young Hero is a cultural creators studio dedicated to facilitating authentic collaborations between brands and emerging talent.

With a focus on multidisciplinary Gen Z makers who possess their own built-in distribution networks, Young Hero’s talent roster includes a diverse team of musicians, visual artists, fashion designers, filmmakers, photographers and more.

Through their ability to identify and curate the visionaries who will define tomorrow’s trends, and their passion for innovation and conceptual storytelling, Young Hero provides a resource for brands to remain at the forefront of culture.

“We believe the best way for brands to impact culture is
by passing the mic to those who are out there creating it.”

Founded by Roberto Max Salas, Zoë Bunyard and Nick Panayotopoulos, Young Hero combines creative direction and talent strategy with the vision of modern artists and makers.

Roberto and Nick, a creative team with a background in building brand platforms and campaigns for the likes of Nike, CÎROC, HBO and Oreo, have been recognized by several international award festivals including Cannes Lions, One Show, Clios and Art Directors Club.

On the talent side, Zoë brings over a decade of experience in A-list artist representation with former clients who include Russell Westbrook, Nigel Barker and Future.