A Super Bowl Caesars Salad in New Orleans

Football might just be a cover-up for selling more food, or so the thought goes behind Uber Eats’ Super Bowl campaign. The m ss ng p eces team, led by Mike Woods, helped illustrate this point by creating an exclusive, limited number of custom pre-fabricated disposable bowls with custom thermoformed lids that look just like… well, the Caesar’s Superdome.

In New Orleans, the Queen of Salads herself, Martha Stewart, was on hand to dole out Caesar salads packaged in these exclusive bowls. For those not in the city, her salad was also available on the Uber Eats app in select locations, allowing a wider audience to eat and believe the conspiracy. To top it off, a teaser film directed by Josh Nussbaum showcased a flyover of the stadium suspiciously looking like (and labeled as) a salad bowl. Not a believer yet? Take a look and judge for yourself.