KFC Saucy Nuggets is a 2025 AICP NEXT Experiential Winner!

Putting KFC at the heart of the cultural conversation, m ss ng p eces created a “nugget dispensary” with Leo Burnett and Mike Woods to celebrate the brand’s new Saucy Nuggets.

Built on Abbot Kinney Blvd in Los Angeles for one day—4/20, obviously —with KFC’s best herbs and nuggets on offer to thousands of visitors, it delivered over 1 billion media impressions.

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