KFC’s “The Colonel’s Secret” Recipe Hunt is live!

M ss ng p eces and immersive collective Hexagram collaborated with agency Highdive to create 11 interactive puzzles to integrate into a 75-second KFC spot starring Matty Matheson about the Colonel’s “obsession” with flavor.

As part of Highdive’s multi-chapter campaign, fans can attempt to find and solve 11 puzzles to win prizes, a nod to the 11 herbs and spices in KFC’s breading.

Check it out here!