m s ng p eces helps Cadillac launch the all new CELESTIQ
In a fully integrated, ultra-luxury CELESTIQ EV car launch - across film, event design, keynote, live stream, and groundbreaking AI-driven experiential installation and website - the Art of You campaign was a global declaration that Cadillac was back as the world standard of luxury. The campaign was orchestrated by ECD & Immersive Director Mike Woods, Director JJ Augustavo, and Leo Burnett Detroit. The campaign film showcased the car’s incredible personalization possibilities as Lenny Kravitz builds his own unique CELESTIQ, with the help of Cadillac’s legendary design team. It was Cadillac’s most-watched reveal film ever, with a 98-100% positive global sentiment, and 500+ global news hits.