New From Josh Nussbaum for Mac-A-Roni

Director Josh Nussbaum and m ss ng p eces collaborated with FleishmanHillard to unveil Rice-A-Roni’s dinnertime innovation, Mac-A-Roni. In a TED Talk parody, Joel McHale, as Chief Macaroni Officer, delivered a humorous keynote wearing a snug red turtleneck to announce the new treat. To further commemorate the launch, fans were invited to attend The Mac-A-Roni Experience in New York City – a showroom/tasting-room pop-up event, also produced by m ss ng p eces.