StockX “This is Love” Directed by Thuan Tran

StockX celebrates community with its new brand campaign “This is Love.” Thuan Tran directs his first work with m ss ng p eces, created in partnership with agency Lafayette American, as a love letter highlighting StockX’s mission of empowering everyone to trade what they love.

Told through vignettes that speak to the deep dedication, passion, and obsession of creators, products, and brands with cultural relevance, it’s a celebration and reflection of the people behind it all. Tran — whose work focuses on elevating and showcasing unseen talent in hard-to-reach, marginalized communities —  centered the spots around the joy in real-life moments and the importance of trust, authenticity, and expression.