The Cold Tux Brings Grooms Relief from the Summer Heat

M ss ng p eces and director Brian Moore partnered with Droga5 and Coors Light to create the first-ever tuxedo made with cooling technology.

The Cold Tux, along with the accompanying Brrr Tie, premiered at a wedding in Winter Park, Florida, and is made from linen fabric, cooling coils, ice pack thermometers, and lightweight tailoring. Read more in Campaign!