Tusk directs the NFL 2025-26 season kick-off anthem, out of 72andSunny

This is the year. You better believe it.

"From day one, we saw this as more than a celebration of football; it’s about joy, unity, and a bunch of earnest humans journeying from hope to belief. It was a dream for us to conceptualize the look of this 32-team, fan-powered float spectacle, barreling cross country, reminding the world what it means to give a damn. There’s nothing more vulnerable than joy, and we deeply admire the NFL fans’ love for their teams. This piece honors that,” said Tusk.

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