Accenture
First AI-ID Kit
Zellner Brothers Live Action Directors
Droga5 Agency
Mike Woods Immersive/Digital Director
Our head of immersive and ECD Mike Woods and the Zellner Brothers collaborated with Droga5 and Accenture’s First AI-ID Kit campaign. The Zellners directed an understated but menacing short “explainer” starring Kyle Vorbach, the director of the Tribeca Festival-premiered How I Faked My Life With AI. Mike Woods then layered actual deepfake AI tech into the film that made the viewer part of the story, instantly illustrating its urgency.