Amazon

Prime Night Live

TikTok’s most successful global livestream to date

Prime Day is a pretty big deal for Amazon-savvy shoppers. But for Gen-Z and Millennial viewers, the shopping doesn’t stop when the sun goes down. Partnering with Amazon, we created a blockbuster lineup of content for a 6 hour overnight livestream on TikTok, engaging fans with incredible deals, games, and LMAO-level content worth staying up late for.

Working closely with the client team, our directors wrote scripts and developed characters for 19 segments, featuring an exciting cast of comedic and pop culture influencers. Hosts Brittany Broski and Eric Sedeño kept the laughs and the deals going all night long, engaging viewers to chime in in the chat and be part of the fun.

In collaboration with TikTok, and Amazon’s dedicated livestreaming company, we produced both a game-changing (pun intended) six-hour multi camera live show and pre-recorded deliverables for the first ever six hour livestream natively done on TikTok.