Bai
Raspberry Grove
Located in the heart of Tribeca, we designed an immersive experience that brought Bai’s latest flavor, Raspberry Lemon Lime Wonderwater, to life. The inspiration for this flavor came from actress Sydney Sweeney’s childhood memories of picking berries in the Pacific Northwest. We transformed an empty gallery into a verdant fruit grove similar to the one in her childhood, complete with raspberry patches, lemon-lime orchards, misty waterfalls, and sunset-colored lighting.
Sydney helped kick off the event with an exclusive tour for press and influencers before opening to the public, taking photos, picking berries with guests, and sharing more about her inspiration behind the new flavor. Later, guests explored the grove, picking tiny raspberry baskets and sampling the new flavor in our cornucopia gazebo. The experience was deeply personal with no detail overlooked as guests discovered snippets of memory and heartfelt thank you notes from Sydney hanging on cards in the trees.
