Shot on two iPhones in split-screen, Yung Jake’s music video ‘BOTH feat. Charlie Heat’ was released on Snapchat for you to view with a friend, i.e. you would follow Yung Jake on Snapchat and then get a friend with a phone to follow Jake’s second account. By both pressing play at the same time, together you would unroll BOTH in its doubletake glory. This social-media-made-social-event was totally unique and the first of its kind. As he told Nylon, BOTH finds its home on the inherently ephemeral Snapchat for its “shot in the moment vibe”. Overtly playing with Hpnotiq placement and his own digital deftness, Yung Jake’s BOTH is laced with his signature swag no matter how you view it.


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