In the crowded gaming space, Activision-Blizzard knew that when they released Call of Duty: Vanguard, the latest edition of its blockbuster title, they would need to do something shocking to turn heads. And turn heads we did!
Call of Duty: Vanguard
We worked with the game's designers to bring their ever-popular zombie mode to life. On a crowded street in London, we mounted shockingly realistic zombie heads to a wall and then delighted and terrorized passerbys with lifelike animatronics, screeches and even splatters of blood.
The campaign was such a success that Activision-Blizzard wanted to continue the fun by pranking some of the games biggest fans and influencers by sending them heads in a mysterious box.
We replicated every detail from the game's design to stand up to close inspection, created a true-to-period WWII shipping container, and distributed the kits for use in provocative and hilarious unboxing videos.