Chili's
Chilli's Frozen Party
Mike Woods Immersive Director
Jon Marshall & Daughters Agency
Chili's were launching some delicious new premium frozen Margaritas, and needed a truly frozen moment to celebrate this. On the hottest day of the year in NYC, we created the ultimate frozen celebration. A fully iced nightclub.
From a real ice wall entry maze, with dry ice and scent, we conceived, designed and executed an incredible homage to a fully frozen Chili's restaurant.
A nightclub styled launch party for 150 influencers and VIP's with everything from a fully frozen drinks bar, to grand wall scale projection mapping, ice cold temperatures, actual frozen restaurant booth tables and we could even make it snow.
To complete the magic, we took the merch to a whole new level, with survival jackets needed on entry, to single Margarita gloves for when those frozen drinks were just too damn cold.
