Citi
Forces Collide
Aramique Director
PXP Studios Agency
During Miami Art Week, Citi unveiled an installation at the Pérez Art Museum that transformed magnetic fluid into a medium for human connection.
Directed by immersive artist Aramique for Citi and PXP, this experience invited attendees to interact with each other as they manipulated magnetically reactive liquid. Projections throughout the gallery amplified the striking, real-time responses.
What looked effortless was the result of dozens of iterations; testing magnetic fluids, custom glass, plastics, magnets, screens, and software, ultimately culminating in a seamless fusion of technology, art, and human connection.