Coca-Cola
We Are Mello
GUT Agency
To coincide with the global flavor’s IRL launch, Coca-Cola launched an immersive Twitch takeover, giving fans the opportunity to take part in an epic Marshmello-themed livestream gaming adventure. The experience also gave fans exclusive access to metamerch designed by Zepeto.
Fans could scan a special QR code to gain access to the Coca-Cola Creations hub, where they could generate a unique piece of digital art as they listened to Marshmello’s new track, “Numb.”
