mss ng p eces and director Brian Moore partnered with Droga5 and Coors Light to create the first-ever tuxedo made with cooling technology.

We made a custom tuxedo for one lucky groom to keep him cool on his big day. Using cutting-edge technology we lined a tux with cooling coils, heat wicking fabric and even botton controlled thermostat to keep our guy fresh.

The Cold Tux, along with the accompanying Brrr Tie, premiered at a wedding in Winter Park, Florida, and is made from linen fabric, cooling coils, ice pack thermometers, and lightweight tailoring.

An LED Rocky Mountain cutout and custom interior fabric kept him looking fresh.

Then we made a limited run of Coors Light Brrr Ties so the groomsmen and the lucky public could stay cool all day as well. Just chill and wear for all-day cooling comfort.