Masquerade

Dos Equis

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We teamed up with Havas to create a one-of-a-kind, truly cinematic interactive film that was played by over 27 million people online (for 9 minutes on average). Viewers are asked to help The Most Interesting Man in the World find his “little black book.” Using Eko interactive technology, we allow viewers to make seamless choices leading to a number of mysterious characters and potential endings. Choosing the right path through the mansion can also lead to winning a trip to New Orleans for the real annual Dos Equis Masquerade. The interactive film garnered much press and recognition, including a Webby Award. We also created a 3D live-action VR experience that allowed fans to don an Oculus headset and enter into a virtual Masquerade as The Most Interesting Man’s guest of honor.


PRESS

Ad AgeGrab Your Headset: Producers Plunge Into Virtual Reality
CreativityDos Equis and Oculus Rift Are Throwing a Party and You Could Score an Invite
PSFKThe Most Interesting Man in Virtual Reality
Wall Street JournalDos Equis Will Bring ‘The Most Interesting Man in the World’ To Oculus Rift
ShotsBecome Dos Equis’ Guest of Honour
MashableThe Most Interesting Man in the World is now on Oculus Rift
brandchannelDos Equis Uses Oculus Rift for Most Interesting Halloween Masquerade

AWARDS

Webby Winner 2015 Food & Beverage