We teamed up with Havas to create a one-of-a-kind, truly cinematic interactive film that was played by over 27 million people online (for 9 minutes on average). Viewers are asked to help The Most Interesting Man in the World find his “little black book.” Using Eko interactive technology, we allow viewers to make seamless choices leading to a number of mysterious characters and potential endings. Choosing the right path through the mansion can also lead to winning a trip to New Orleans for the real annual Dos Equis Masquerade. The interactive film garnered much press and recognition, including a Webby Award. We also created a 3D live-action VR experience that allowed fans to don an Oculus headset and enter into a virtual Masquerade as The Most Interesting Man’s guest of honor.
National Women’s History Museum – Glass Breaker
National Women's History Museum + CHIEF
Miller Lite – Cantenna
Miller Lite
Mucinex – Sickwear
Mucinex
Jose Cuervo – Who’s Making Margs?
Jose Cuervo
NAACP Atlanta – Invisible Hate
NAACP Atlanta
Advent Health – Hearts in Motion
Advent Health
Ally + MONOPOLY – Grow Your Fortune
Ally + MONOPOLY
Tinder – Swipe Night
Tinder
Baskin Robbins – Scoops Ahoy & Scoop Snoop
Baskin Robbins & Netflix
Truth – Know the Truth
Truth
United Nations – #NotATarget
United Nations
National Safety Council – Prescribed to Death
National Safety Council
Intel – Pride Above All
Intel
Discover Los Angeles – #EveryoneIsWelcome
Dixie – Raising the BBQ
Dixie
Google Translate – #EveryoneSpeaksFood
Google
NBA & Oculus – The Finals in VR
NBA & Oculus
Inside Impact – East Africa VR
Clinton Global Initiative
Original – #fARtjacker
jetBlue – Flip The Forecast
jetBlue
Cathay Pacific – Nonstop to Hong Kong Challenge
Cathay Pacific
Truth – Know the Truth
Truth
Soap & Glory – More Than Lips
Soap & Glory
Intel – Experience the Moment
Intel
Ad Council – Love Has No Labels
Ad Council
Heineken – Carol Karaoke
Heineken
USPS – Irresistible Mail
USPS
Pepsi – Now Is What You Make It
Pepsi
Dos Equis – Masquerade
Dos Equis
Hpnotiq – Both
Hpnotiq
Google Arts & Culture – Space Shuttle Discovery
Google Arts & Culture
Original – On My Way
Spirit Rock – Meditation VR
Spirit Rock Meditation Center
Facebook – Spaces
Facebook
Chevrolet – New Year. New Roads.
Chevrolet
Sampha – (No One Knows Me)
Like the Piano Sampha
Like the Piano Sampha
WATERisLIFE – Hidden Dangers
Water is Life
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We teamed up with Havas to create a one-of-a-kind, truly cinematic interactive film that was played by over 27 million people online (for 9 minutes on average). Viewers are asked to help The Most Interesting Man in the World find his “little black book.” Using Eko interactive technology, we allow viewers to make seamless choices leading to a number of mysterious characters and potential endings. Choosing the right path through the mansion can also lead to winning a trip to New Orleans for the real annual Dos Equis Masquerade. The interactive film garnered much press and recognition, including a Webby Award. We also created a 3D live-action VR experience that allowed fans to don an Oculus headset and enter into a virtual Masquerade as The Most Interesting Man’s guest of honor.
PRESS
Ad Age – Grab Your Headset: Producers Plunge Into Virtual Reality
Creativity – Dos Equis and Oculus Rift Are Throwing a Party and You Could Score an Invite
PSFK – The Most Interesting Man in Virtual Reality
Wall Street Journal – Dos Equis Will Bring ‘The Most Interesting Man in the World’ To Oculus Rift
Shots – Become Dos Equis’ Guest of Honour
Mashable – The Most Interesting Man in the World is now on Oculus Rift
brandchannel – Dos Equis Uses Oculus Rift for Most Interesting Halloween Masquerade
AWARDS
Webby Winner 2015 Food & Beverage