Ecolab – Every Drop Counts

Ecolab Every Drop Counts Turn the tap on, order water with lunch, water our lawns — we can easily think of water as this unlimited resource always there when we need it. But as this installation during Climate Week NYC shows us, every drop really does count. Ecolab partnered with m ss ng p eces…

Ecolab

Every Drop Counts

Annie Saunders Director
Ogilvy Agency

Turn the tap on, order water with lunch, water our lawns -- we can easily think of water as this unlimited resource always there when we need it.

But as this installation during Climate Week NYC shows us, every drop really does count.

Ecolab partnered with m ss ng p eces and director Annie Saunders to create a striking immersive experience in Bryant Park, showing us visually how every water conservation effort makes an impact, in light of the potential consequences of water scarcity.

Saunders and her team installed an array of large, reflective water drops throughout the park. These drops helped visitors think about all the different ways we use water, from smartphones to cars to other applications we might not typically consider. The installation also highlighted the global issue of clean water accessibility for over 2 billion people and the potential water crisis by 2030, calling us all to action to protect every drop.