We were charged to create an unforgettable reveal event to announce its arrival. At our venue, guests were greeted with a series of immersive sensory experiences showcasing the QX80’s first-in-class passenger comforts and technologies. Each part was represented with an immersive installation crafted, allowing guests to imagine the features for themselves through sight, sound, and touch. 

The SEE installation showcased the QX80’s 64-color lighting themes with a mirrored kinetic sculpture that reacted to the users’ preferences and movements. FEEL highlighted QX80’s Biometric ClimateControl System. Thermal imaging displayed a heat map of each guest on a screen and a custom climate system would cool and adjust to deliver a perfect, comfortable atmosphere. HEAR soloed the QX80’s individual sound zones in an installation outfitted with Klipsch directional speakers. Guests in a single pod simultaneously heard their own audio tracks before realizing they merged together to create a singular funky beat.