Infiniti
QX80 Reveal
Infiniti’s fully redesigned luxury SUV, the QX80, is all about “just right” design and fully interactive features.
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We were charged to create an unforgettable reveal event to announce its arrival. At our venue, guests were greeted with a series of immersive sensory experiences showcasing the QX80’s first-in-class passenger comforts and technologies. Each part was represented with an immersive installation crafted, allowing guests to imagine the features for themselves through sight, sound, and touch.
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The SEE installation showcased the QX80’s 64-color lighting themes with a mirrored kinetic sculpture that reacted to the users’ preferences and movements. FEEL highlighted QX80’s Biometric ClimateControl System. Thermal imaging displayed a heat map of each guest on a screen and a custom climate system would cool and adjust to deliver a perfect, comfortable atmosphere. HEAR soloed the QX80’s individual sound zones in an installation outfitted with Klipsch directional speakers. Guests in a single pod simultaneously heard their own audio tracks before realizing they merged together to create a singular funky beat.
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We carried this theme of premium sights, sounds, and lighting for the SUV's reveal moment, hosted by award-winning broadcaster Erin Andrews. The Edge at Hudson Yards on the 101st floor was the perfect space to unveil the QX80, making an entrance against a choreographed light show and custom cinematic track. Grammy-winning artist Jon Batiste capped off the evening by performing a soulful concert for guests and an iHeart Media simulcast audience.
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