Flip the Forecast
To promote their #FlipTheForecast contest, JetBlue and m ss ng p eces parked branded Airstream trailers in two drastically different locales, Boston and San Diego, connecting customers at each destination through a livestream video experience.
Participants on both ends had a chance to win a pair of roundtrip tickets to the opposite location. The catch was that to successfully ‘Flip the Forecast’ each person had to convince the other and agree to swap locations. Josh Nussbaum directed the film and Yehuda Duenyas directed the experience.