Meta AI x UFC

Ultimate Barbershop

For UFC X, we helped Meta take the action outside the octagon and into the barbershop—with an immersive pop-up experience that brought fans, fighters, and artificial intelligence into the same seat.

Welcome to the Meta AI Barbershop—where your haircut is chosen not just by our charismatic barbers, but by genuine cutting-edge innovation.

This wasn’t just a barbershop; it was a live demo of how Meta AI understands your preferences, your style, your moment—and turns decision-making into something personal, playful, and totally unexpected. It’s where fans didn’t just watch their heroes... they became them.

At the heart of the buzzing UFC X floor, fans lined up for a chance to try on a whole new look. We built a full-scale barbershop, complete with checkered tile, glowing neon, and plenty of fighter flair.

With help from Meta AI-powered mirrors, guests could try on the signature styles of their favorite fighters—from Volkanovski’s fade to Sean O’Malley’s technicolor mop to Poirier’s classic slick-back. Meta AI analyzed each person’s vibe and bravado, then generated images of them in full fight mode, straight from the octagon. Each fan walked away with a photobooth-style printout of their top styles.

And for a lucky few superfans (plus some UFC legends), we made it real—with on-site stylists delivering fresh fades, tight braids, and knockout cuts worthy of a title shot.