Milkbone x Jif
Collab Collection
Collab culture is a brand marketing “it” trend. Sometimes, those collabs are fire, and sometimes, they just don’t make sense.
The folks at Milkbone have noticed just how out of hand collab culture has gotten. Thankfully for dogs everywhere, their release of Milkbone x JIF’s Peanutbuttery Bites makes perfect sense. To celebrate this release, we launched a concept store featuring a line of Milkbone x JIF collabs and grammable experiences that are perfect for hypebeasts (and their human companions).
The store was a beacon of Milk-Bone red in Union Square North in NYC. After waiting in line, guests could peruse the merchandise and snap selfies in our mirrored infinity room and on our human-sized dog bed.
Next doggos could drink from our Thirst Trap - a dog bowl rigged with a flattering camera POV before finally joining with their owner at the bonding bar for a sample of human and canine peanut buttery treats. That was all before checking out the merch…
To accompany the release of Milk-Bone x JIF’s Peanutbuttery bites, we dropped a set of real, limited-edition drops of collabs that were just as clever, but just didn’t make as much sense:
- K900 Sneakers: Sweet matching kicks. Two for you and four for your furry friend.
- Barkling Water: Spindrift for the slobbering set. Featuring tantalizing dog-friendly flavors like “Old Tennis Ball” and “Other Dog’s Butt”
- Designer Poop Bags: Buttery leather, premium craftsmanship, absolute luxury, for poop.
- Selfie Sticks: For a dog’s eye view. Comes in Ash, Poplar, Oak and Pine.
- Buttbit: A fitbit for tails to make sure Fido gets his wags in.
- Peanutbutter Parfum: A signature JIF scent in an elegant bone-shaped bottle, packaged in a bespoke velvet red box.
