ONE in FOUR Americans has been impacted by the opioid crisis. This important new project, directed by Tucker Walsh with an experience designed by Hyphen-Labs, is a collaboration with the National Safety Council and Energy BBDO.
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“Stop Everyday Killers” is a public education campaign that debuted in Chicago with “Prescribed to Death,” an installation featuring thousands of pills carved with human faces. The pills represent the 22,000 people who died from opioid addiction last year, as well as the lives we continue to lose. Every 24 minutes, the memorial carves an additional pill, representing the frequency with which victims succumb to their addiction.
PRESSCreativity – The Tiny Faces on This Massive Wall of Pills Pay Tribute to Those Lost to the Opioid Epidemic
Adweek – 22,000 Faces Are Carved Into Pills on This Opioid Overdose Memorial
Shots – Fallen Opioid Takers are Remembered in Unique Memorial
The Inspiration Room – Face to Face With the Prescription Opioid Crisis by Energy BBDO and m ss ng p eces
SHOOTonline – Director Tucker Walsh, Energy BBDO Tell “Ari’s Story” To Combat Opioid Addiction
FWA – FWA of the Month
Cannes – 3 Gold Lions, 1 Silver Lion, 2 Bronze Lions
One Show – 2 Golds, 1 Silver, 2 Bronzes, 5 Merits
ADC Awards – 1 Gold, 5 Silver, 1 Bronze
Webby Awards – 1 Nomination, 2 Honorees
D&AD – 2 Graphite Pencils, 2 Wood Pencils
PR Week Global Awards – Highly Commended
NY Festivals – First Prize Award
Public Relations Society of America – Silver Anvil Finalist
AICP – 2 Wins