PNC Bank
Mane St. Branch
Where Hockey Hair Meets Long-Term Growth
Big wins take time, whether on the rink, in your portfolio, or… under your hat. With Brian Moore’s vision, PNC Bank brought this idea to life in their newest pop-up: the Mane St. Branch.
Strategically placed right next to the home of the Dallas Stars NHL team, this immersive barbershop experience celebrated saving, investing, and, of course, hockey hair.
Topped with an absurdly large rooftop mullet, the branch was impossible to miss, drawing thousands of Dallas Stars fans on their way to the game. From custom window paint to a PNC-branded barbershop pole, every detail made it feel like your local neighborhood shop.
Inside, brand ambassador “hairstylists” helped fans find their perfect look with a free, limited-edition Dallas Stars Hockey Hair Hats, available in a variety of cuts and colors. Once they picked their look, fans could pose in front of the “Flowshot” experience for a sharable, FOMO-worthy video—think high-fashion Glambot meets NHL player intros. It was the perfect cap (pun intended) on the experience, a playful reminder that patience, care, and style pay off… both in your portfolio and on your crown.