Sephora
Rush of Beauty
Annie Saunders Director
Digitas Agency
Stepping into Sephora delivers a feeling like nothing else. To bring that magic into the real world, Director Annie Saunders and Digitas turned the Culver City Steps into a one-day sensory escape designed to disrupt the daily LA grind. Anchored by a can’t miss, oversized Sephora bag, we served up a curated menu of unexpected treats and giveaways for the public. The experience took a full crowd of attendees out of the mundane and into a moment of rest and reset; from guided meditations with Lalah Delia, tasty Randy’s Donuts, wild floral installations by Maurice Harris and more.
