Taco Bell
Davante's House
Season openers always feel like a homecoming. But this year, the Los Angeles Rams’ home opener came with an extra twist. Fans weren’t just showing up for the game; we invited them inside Davante Adams’ house… at his new home in SoFi Stadium.
Immersive director Brian Moore brought to life a physical recreation of Davante’s house within the Rams’ house, blending personality, playful surprises, and, of course, the wide receiver’s love of Taco Bell into every corner. From his first commercial with the brand to an actual Taco Bell inside his home, this activation is the boldest chapter yet in Davante’s Taco Bell story.
Once inside the front door marked 1717 (a nod to his jersey number), fans were free to explore. Rooms were packed with memorabilia, good luck notes from “Todd,” and a full Taco Bell counter right in the living room. People lounged on the couch, snapped selfies, and watched the game live on screen, fully stepping into Davante’s world.
Every corner offered a Davante-signature surprise: a putting green, a Taco Bell golf cart, and a walk-in closet stacked with pieces from Davante’s personal collection. This was no museum: scribbled Wi-Fi passwords and house sitters keeping things running while Davante was on the field. Fans also got first dibs on limited-edition merch from purple slippers to collectible keychains, so they could take a piece of Davante’s house home. And beyond the crowds exploring the activation, even Davante’s own mother stopped by, giving it her seal of approval.