Not Even WhatsApp
Led by experiential director Aramique in a global activation, in partnership with BBDO and WhatsApp, our team helped transform WhatsApp’s largest global campaign into immersive, real-world installations across London, São Paulo, New Delhi, and NYC.
BBDO Agency
Aramique Supervising Global Director
Mike Woods Director (London)
Annie Saunders Director (New Dehli)
Josh Nussbaum Director (São Paulo)
Set in high-traffic spaces like NYC’s High Line, each activation turned WhatsApp’s core privacy message into something people could actually see, hear, and feel: no one—not even WhatsApp—can read your messages.
Each experience featured:
- Lenticular chat bubbles that block your image—just like WhatsApp blocks your messages
- Directional audio signs that whisper messages to just one person at a time
- Emoji swings that vanish mid-air, playing on ephemerality
- A pixelated photo booth simulating end-to-end encryption
- A coded cushion puzzle tucked away, rewarding those who look closer