COX Communications
One Call a Day
Josh Nussbaum Director
180 LA Agency
This emotional campaign was created over the first few weeks of the coronavirus lockdown across the United States. Facing a crisis of human connection, Cox saw an opportunity to serve its customers in a new way.
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One community was especially vulnerable to the illness, and to social isolation - older adults.
![](https://api.mssngpeces.com/wp-content/uploads/2021/10/coxcommunications-onecall-still001-e1643236880465.jpg)
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We helped launch Cox’s One Call a Day initiative, Cox employees volunteered to help isolated seniors stay connected using the power of a simple, daily phone call.
Using a mix of remote capture and solo cinematographers around the country, Josh Nussbaum was able to craft visuals worthy of these moving conversations in a Covid-safe way.
![](https://api.mssngpeces.com/wp-content/uploads/2021/10/coxcommunications-onecall-still008-e1635282848895.jpg)