Heineken
The Bestie Gift Ever
Josh Nussbaum Director
Publicis Agency
The best gift this holiday season is you.
![](https://api.mssngpeces.com/wp-content/uploads/2021/07/heineken-bestie-still003.jpg)
Heineken tapped Awkwafina to star in a social film, in which she's reunited in real-life with a friend in a pop-up garden bar. We created the elaborate Bestie Gift Box and the film to launch the campaign.
Friends had the chance to win a cardboard cutout that looks just like them that can be sent to their "bestie" with a six-pack of Heineken.
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![](https://api.mssngpeces.com/wp-content/uploads/2021/07/heineken-bestie-still004.jpg)
![](https://api.mssngpeces.com/wp-content/uploads/2020/12/Heineken_Stills011.jpg)
![](https://api.mssngpeces.com/wp-content/uploads/2021/07/heineken-bestie-still002.jpg)
![](https://api.mssngpeces.com/wp-content/uploads/2021/07/heineken-bestie-still006.jpg)
![](https://api.mssngpeces.com/wp-content/uploads/2021/07/heineken-bestie-still005.jpg)