Seattle, New York, Detroit, Chicago, Charlotte and Dallas were all visited by our scouting and technical teams. We needed to find the perfect streets, situated at perfect distances, to lay down all our playable Monopoly board squares, while at the same time assembling a giant document referencing the performance of mobile browsers across the 4 main cellular networks.

We realized very early that people will not stop in the street and download a brand App. That was never going to happen. So the "game" HAD to be played via mobile browser. And to get AR to work, find images to track to, and execute high quality animations would prove to be a big challenge.

So we used a proprietary and groundbreaking technology that allows for high level AR performance in mobile browsers, without a reliance on a particular phone model.