Sickwear

Mucinex

We created a social media campaign and livestream to introduce the world to Mucinex Sickwear, the cough and cold brand first foray into launching a limited edition clothing line custom designed by Steven Alan and The Great Eros’ Christina Viviani for when you’re feeling rough. Enlisting YouTubers Chriselle Lim, Drew Scott, Nava Rose, Daniella Perkins and Jacques Slade to appear from their bedrooms in an online fashion livestream event modeling the ready-to-wear, sleepwear and accessories made from antimicrobial, breathable and washable fabrics, the choreographed livestream fashion show was orchestrated by our director of immersive Mike Woods from 6 different locations at once. The video assets were created by Award-winning photographer and director Danielle Levitt.

Press

AdweekMucinex to Debut Sickwear Apparel Line in YouTube Livestream
AdAgeMucinex leans into the Covid era with ‘Sickwear’ clothing range