Winner – Digital Experiences
There are more than 700 Confederate Monuments that still stand in the United States. For decades, the majority of Americans have been blind to the hate that they truly represent.
We helped the NAACP Atlanta Chapter build Invisible Hate, a powerful tool that gives everyone the power to learn about them, tell the world how you feel about them, and lobby representatives to put an end to them, for good.
Invisible Hate was brought to life over a three-year period based on the chapter’s existing work towards the removal of Confederate monuments.
The Atlanta chapter of the NAACP launched Invisible Hate, an interactive digital and social education experience aimed at exposing historical truths and contexts behind 700+ Confederate monuments and symbols across the United States.
The tool empowers Americans to identify and understand symbols of racism and hate in their own cities while providing easy-to-access email templates that demand local and regional legislators remove public symbols of hate.
The web-based platform includes an interactive map that shows the locations of Confederate monuments across the country. Using location-based technology, users can opt into finding the closest symbol to them while receiving supplementary historical information about it.
The platform also enables each user to seamlessly generate a customizable email to their appropriate local government representative and make their opinions known, including sharing activity on social media.
If the user is physically in front of the monument, they can take a photo and apply custom stickers to it, then share to social media. If the user isn’t near a monument, they can select from a library of images and place stickers over the image, also shareable via social media.