Gold – Video: Interactive Video
Gold – Social Media: Wildcard
Gold – Craft in Online / Mobile Content Strategy
Bronze – Craft in Online / Mobile Use of Technology
This first-of-its-kind, interactive experience gave Gen-Z plenty of ways to break the ice.
Tinder
Swipe Night
Mike Woods Immersive Director
Karena Evans Live Action Director
72andSunny Agency
Cabin Edit Post Production
The Swipe Night story is a first-person, apocalyptic adventure where at key turning points, Tinder members decide what happens to them next. Players choices dictate more than just the story; they also impact who they match with and what they will chat about once the epic journey ends. Now that half of Tinder members are Gen Z (18-25), we’ve built an entire experience that speaks their language. We can’t think of a better way to break the ice than over emojis and the apocalypse.
For four Sundays in a row, a new part of the Swipe Night adventure took place live, right inside Tinder.
From 6 p.m. - midnight, any active Tinder member in the U.S. had the chance to experience the apocalypse together. Because, let’s face it, if we knew the world was ending, we wouldn’t want to go it alone. Swipe Night follows a group of friends played by Angela Wong Carbone (Chinatown Horror Story), Jordan Christian Hearn (Inherent Vice), and Shea Gabor, led by none other than you.
As the story unfolded, you’ll face moral dilemmas and practical choices, with only seven seconds to decide and no going back.
After each Swipe Night story release, critical choices will be added to members’ profiles, showing which decisions potential matches did or did not make. And all of this new information will make for plenty of material for post-apocalyptic banter.
4B Earned Impressions
26% ↗ Sunday Night Matches
1.5M Weekly Viewers
ADC
[4] [Read More]AICP Next
[5] [Read More]Andys
[2] [Read More]Cannes
[9] [Read More]Clios
[7] [Read More]D&AD
[5] [Read More]Epica Awards
[5] [Read More]FWA
[1] [Read More]One Show
[10] [Read More]Webbys
[4] [Read More]