Swipe Night


This first-of-its-kind, interactive experience will give Gen-Z plenty of ways to break the ice.

On October 6 at 6:00 p.m. local time in the U.S., Tinder® will launch Swipe Night– a first-of-its-kind, original interactive adventure that represents a whole new way to match. The Swipe Night story is a first-person, apocalyptic adventure where at key turning points, Tinder members decide what happens to them next. And their choices dictate more than just the story; they also impact who they match with and what they will chat about once the epic journey ends. Now that half of Tinder members are Gen Z (18-25), we’ve built an entire experience that speaks their language. We can’t think of a better way to break the ice than over emojis and the apocalypse.

Every Sunday in October, a new part of the Swipe Night adventure will take place live, right inside Tinder. From 6 p.m. – midnight, any active Tinder member in the U.S. will have the chance to experience the apocalypse together. Because, let’s face it, if we knew the world was ending, we wouldn’t want to go it alone. Swipe Night follows a group of friends played by Angela Wong Carbone (Chinatown Horror Story), Jordan Christian Hearn (Inherent Vice), and Shea Gabor, led by none other than you. As the story unfolds, you’ll face moral dilemmas and practical choices, with only seven seconds to decide and no going back. After each Swipe Night story release, critical choices will be added to members’ profiles, showing which decisions potential matches did or did not make. And all of this new information will make for plenty of material for post-apocalyptic banter.



Cannes Lions 2021

Innovation in Entertainment – Innovation in Branded Content – Grand Prix

Titanium Lion – Shortlist

Webby Awards 2020

Advertising, Media & PR – Brand Strategy – People’s Voice Winner

 Advertising, Media & PR – Best Use of Mobile Media – Nominee

Video – Scripted (Branded) – Nominee

Video – Experimental & Weird (Branded) – Nominee

The International Andy Awards 2020

IDEA – Winner

RESET – Shortlist



Fast CompanyThe 10 most innovative video companies of 2020
AdWeekDiverse, Topical, Enlightening and Entertaining, These Were the Best Brand Storytellers of 2019
Monday.comTinder Swipe Night: How They Made It
USA TodayTinder’s new TV show wants to help you meet your match, with an apocalyptic twist
Entertainment WeeklyTinder series to match viewers based on end-of-the-world choices
NY TimesTinder Created a Show to Give Its Users Something to Hook Up About
WiredTinder Wants Users to Find Love in the Apocalypse
VarietyTinder’s Apocalyptic ‘Swipe Night’ Interactive Dating Show Sets Release Date
The VergeTinder’s Choose Your Own Adventure-style series will pair matches based on their choices