Know the Truth

Truth

Fact: Opioid dependence can happen after just five days.

Know the truth. Spread the truth.

Watch Rebekkah’s story below.

Press
Adweek An Opioid Addict’s Three-Day Detox Was Streamed to an NYC Video Display
Ad AgeA heroin addict spends five straights days detoxing on camera in Truth’s latest campaign
Fast CompanyThis woman’s three-day opioid detox was broadcast on a NYC street corner
SHOOTonlineThe Best Work You May Never See: 72andSunny, Director Tucker Walsh Put Viewers In Opioid “Treatment Box” For Truth Initiative
The DrumWoman puts her opioid withdrawal on public display to bring attention to addiction

 

 

Awards

Daytime Emmys 2019

Short Format Special Class – Winner

Cannes 2019

Health & Wellness: Health Awareness & Advocacy: Non-Profit/Foundation-led Education & Awareness – Integrated Campaign – Shortlist

Health & Wellness: Health Awareness & Advocacy: Non-Profit/Foundation-led Education & Awareness – Branded Content & Entertainment: Film, TV & Online Film Content – Shortlist

Brand Experience and Activation: E03 (Single-market Campaign) – Shortlist

Film: E03 (Screens & Events) – Shortlist

SXSW 2019

Visual Media Experience – Finalist

One Show 2019

Film / Health & Wellness – Shortlist

Online Films & Video / Long Form – Single – Shortlist

Webbys 2019

Advertising, Media & PR – PR: Best Cause Related Campaign – Honoree

Health, Wellness, Pharmaceutical – Nominee

AICP 2019

Innovation – Shortlist

Experiential – Winner

Andys 2019

Idea – Gold

D&AD Awards 2019

Experiential – Shortlist