Fact: Opioid dependence can happen after just five days.
Know the truth. Spread the truth.
Watch Rebekkah’s story below.
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Miller Lite – Cantenna
Miller Lite
Mucinex – Sickwear
Mucinex
Jose Cuervo – Who’s Making Margs?
Jose Cuervo
NAACP Atlanta – Invisible Hate
NAACP Atlanta
Advent Health – Hearts in Motion
Advent Health
Ally + MONOPOLY – Grow Your Fortune
Ally + MONOPOLY
Tinder – Swipe Night
Tinder
Baskin Robbins – Scoops Ahoy & Scoop Snoop
Baskin Robbins & Netflix
Truth – Know the Truth
Truth
United Nations – #NotATarget
United Nations
National Safety Council – Prescribed to Death
National Safety Council
Intel – Pride Above All
Intel
Discover Los Angeles – #EveryoneIsWelcome
Dixie – Raising the BBQ
Dixie
Google Translate – #EveryoneSpeaksFood
Google
NBA & Oculus – The Finals in VR
NBA & Oculus
Inside Impact – East Africa VR
Clinton Global Initiative
Original – #fARtjacker
jetBlue – Flip The Forecast
jetBlue
Cathay Pacific – Nonstop to Hong Kong Challenge
Cathay Pacific
Truth – Know the Truth
Truth
Soap & Glory – More Than Lips
Soap & Glory
Intel – Experience the Moment
Intel
Ad Council – Love Has No Labels
Ad Council
Heineken – Carol Karaoke
Heineken
USPS – Irresistible Mail
USPS
Pepsi – Now Is What You Make It
Pepsi
Dos Equis – Masquerade
Dos Equis
Hpnotiq – Both
Hpnotiq
Google Arts & Culture – Space Shuttle Discovery
Google Arts & Culture
Original – On My Way
Spirit Rock – Meditation VR
Spirit Rock Meditation Center
Facebook – Spaces
Facebook
Chevrolet – New Year. New Roads.
Chevrolet
Sampha – (No One Knows Me)
Like the Piano Sampha
Like the Piano Sampha
WATERisLIFE – Hidden Dangers
Water is Life
Ad Age – A heroin addict spends five straights days detoxing on camera in Truth’s latest campaign
Fast Company – This woman’s three-day opioid detox was broadcast on a NYC street corner
SHOOTonline – The Best Work You May Never See: 72andSunny, Director Tucker Walsh Put Viewers In Opioid “Treatment Box” For Truth Initiative
The Drum – Woman puts her opioid withdrawal on public display to bring attention to addiction
Daytime Emmys 2019
Short Format Special Class – Winner
Cannes 2019
Health & Wellness: Health Awareness & Advocacy: Non-Profit/Foundation-led Education & Awareness – Integrated Campaign – Shortlist
Health & Wellness: Health Awareness & Advocacy: Non-Profit/Foundation-led Education & Awareness – Branded Content & Entertainment: Film, TV & Online Film Content – Shortlist
Brand Experience and Activation: E03 (Single-market Campaign) – Shortlist
Film: E03 (Screens & Events) – Shortlist
SXSW 2019
Visual Media Experience – Finalist
One Show 2019
Film / Health & Wellness – Shortlist
Online Films & Video / Long Form – Single – Shortlist
Webbys 2019
Advertising, Media & PR – PR: Best Cause Related Campaign – Honoree
Health, Wellness, Pharmaceutical – Nominee
AICP 2019
Innovation – Shortlist
Experiential – Winner
Andys 2019
Idea – Gold
D&AD Awards 2019
Experiential – Shortlist