In 2011, millions of people’s lives were upended by the reality of climate change. In the US alone that year, we experienced record-breaking twelve billion-dollar weather-related disasters. The Climate Reality Project set out to change the conversation the media was portraying about the climate crisis, from one of doubt and denial, to an eventual acknowledgement of the reality.

To set the stage, the scale and scope of the climate crisis has been radically diminished in the public’s eye by a propaganda campaign funded by big oil and coal and their ideological allies. In an effort to fight back, we partnered with the Climate Reality Project, FearLess Revolution, Ustream, and Electric Pulp to create our own media event, independent of the corporate powers that warp the severity of the present reality.

On September 13-14th, 2011, directors Josh Nussbaum, Dark Igloo, Jeremy Lubman & Adam McClelland launched a global, 24-hour, live-streamed broadcast about the current state of the climate crisis – connecting the dots between extreme weather and climate change. They created promotional spots, an interactive video site, motion branding, as well as documentary and scripted content for the broadcast.