Tinder – Swipe Night

[section] This first-of-its-kind, interactive experience will give Gen-Z plenty of ways to break the ice. On October 6 at 6:00 p.m. local time in the U.S., Tinder® will launch Swipe Night– a first-of-its-kind, original interactive adventure that represents a whole new way to match. The Swipe Night story is a first-person, apocalyptic adventure where at…

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This first-of-its-kind, interactive experience will give Gen-Z plenty of ways to break the ice.

On October 6 at 6:00 p.m. local time in the U.S., Tinder® will launch Swipe Night-- a first-of-its-kind, original interactive adventure that represents a whole new way to match. The Swipe Night story is a first-person, apocalyptic adventure where at key turning points, Tinder members decide what happens to them next. And their choices dictate more than just the story; they also impact who they match with and what they will chat about once the epic journey ends. Now that half of Tinder members are Gen Z (18-25), we’ve built an entire experience that speaks their language. We can’t think of a better way to break the ice than over emojis and the apocalypse.[/section]

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[section]Every Sunday in October, a new part of the Swipe Night adventure will take place live, right inside Tinder. From 6 p.m. - midnight, any active Tinder member in the U.S. will have the chance to experience the apocalypse together. Because, let’s face it, if we knew the world was ending, we wouldn’t want to go it alone. Swipe Night follows a group of friends played by Angela Wong Carbone (Chinatown Horror Story), Jordan Christian Hearn (Inherent Vice), and Shea Gabor, led by none other than you. As the story unfolds, you’ll face moral dilemmas and practical choices, with only seven seconds to decide and no going back. After each Swipe Night story release, critical choices will be added to members’ profiles, showing which decisions potential matches did or did not make. And all of this new information will make for plenty of material for post-apocalyptic banter.[/section]

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Press

Fast Company - The 10 most innovative video companies of 2020
AdWeek - Diverse, Topical, Enlightening and Entertaining, These Were the Best Brand Storytellers of 2019
USA Today - Tinder's new TV show wants to help you meet your match, with an apocalyptic twist
Entertainment Weekly - Tinder series to match viewers based on end-of-the-world choices
NY Times - Tinder Created a Show to Give Its Users Something to Hook Up About
Wired - Tinder Wants Users to Find Love in the Apocalypse
Variety - Tinder’s Apocalyptic ‘Swipe Night’ Interactive Dating Show Sets Release Date
The Verge - Tinder’s Choose Your Own Adventure-style series will pair matches based on their choices

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