Pepsi – The New Pepsi Challenge

[section] For the resurrection of Pepsi’s wildly successful Pepsi Challenge campaign from 40 years ago, Pepsi turned to a social media campaign urging consumers to participate in a series of challenges ranging from sports to music and design. Using Vince McKelvie’s site EMOJI INK Yung Jake created celebrity portraits of Pepsi’s celebrity ambassadors, Usher, Serena…