Pepsi – The New Pepsi Challenge

[section] For the resurrection of Pepsi’s wildly successful Pepsi Challenge campaign from 40 years ago, Pepsi turned to a social media campaign urging consumers to participate in a series of challenges ranging from sports to music and design. Using Vince McKelvie’s site EMOJI INK Yung Jake created celebrity portraits of Pepsi’s celebrity ambassadors, Usher, Serena…

____simple_html_dom__voku__html_wrapper____>[section] For the resurrection of Pepsi's wildly successful Pepsi Challenge campaign from 40 years ago, Pepsi turned to a social media campaign urging consumers to participate in a series of challenges ranging from sports to music and design. Using Vince McKelvie's site EMOJI INK Yung Jake created celebrity portraits of Pepsi's celebrity ambassadors, Usher, Serena Williams, James Rodriguez, Usain Bolt, Niccola Formichetti, and Jerome Jarre to launch the campaign. [/section]

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Press
New York Times - The Pepsi Challenge Is Returning, but This Time for the Social Media Generation
AdAge Pepsi Resurrects Pepsi Challenge for the Social Media Age. Is It Pepsi Refresh Redux?
Today - The Pepsi Challenge is back! Iconic campaign marks 40th anniversary with a twist
Huffington Post - Pepsi’s Latest Ad Campaign Has Little To Do With Soda
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